The iPhone X | Daring Fireball

The iPhone X is not the work of an overcautious company. It’s a risk to so fundamentally change the most profitable platform in the world. But Apple is gambling on the taste of the team who lived with the iPhone X during its development. Ossification is a risk with a platform as popular and successful as the iPhone — fear of making unpopular changes can lead a platform vendor to make no significant changes. Another risk, though, is hubris — making changes just for the sake of making changes that show off how clever the folks at Apple still are.

After two months using an iPhone X, I’m convinced Apple succeeded. The iPhone X is a triumph, a delightful conceptual modernization of a ten-year-old platform that, prior to using the iPhone X, I didn’t think needed a modernization. Almost nothing7 about the iPhone X calls undue attention to its cleverness. It all just seems like the new normal, and it’s a lot of fun. – Daring Fireball

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