Behemoth: reflections on Joshua Freeman’s history of the factory – WILLETT’S MAGAZINE

 

*

Freeman is sensitive to the way organized labor, in revolt in the early seventies, was met by a number of entrepreneurial ‘innovations” seeking, ultimately, to do to the working class what the Pentagon did to many a Vietnamese village: pacify it, liquidate it, and disburse its population.  In the process, investors began to invest not in manufacturing, but in de-manufacturing – in cutting lose from actually making anything.  Freeman registers the divorce between manufacture and brand and ties it into the logic of the factory. To take the most well known example, Apple computers are, strictly, not manufactured by Apple. This is well known, but it is easy to forget. Apple designs them, and Apple markets them. Design and marketing – and not concern with the grime and grievance of the proletariat – define their corporate culture. This has become true for hundreds of big American corporations.

*

Source: Behemoth: reflections on Joshua Freeman’s history of the factory – WILLETT’S MAGAZINE

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: